Pseudo//Crashing Sydney Fashion Week
This past weekend I travelled to Sydney Australia to work with Joshua Mullane for the launch of his label " Pseudo"
Launching in protest of the current system with fellow Models including Kyle Sanderland’s girlfriend, Imogen Anthony, Gemma Cowling, Jessica Vander Leahy and a number of Instagram influencers.
Joshuas' 'collection is about rebellion. With It's beautifully chic blend of rock and roll and androgyny,”
Mullane explains in a press release. "I collaborated with artists like Anthony Lister, Jodee Knowles and Tanè Andrews to highlight PSEUDO's strong connection between fashion and art."
"When asked about the rebellious debut format, Mullane said, "Obviously a fashion show is about creating hype for your brand but this was also a protest. [Sunday] was a statement about emerging artists in Australia who don't have easy access to showcase their talent. To get a spot at fashion is extremely expensive and a lot of great talent and art is lost. It's a shame and doing this today was about disrupting that system."
Rest assured, Mullane sounds intent on making this the first of multiple disruptions.
Here's a little peak behind the scenes into my day.