The Stoneleigh Project


On Thursday the 12th of October the Stoneleigh Project launched in Melbourne,  hosted by Stoneleigh winemaker Jamie Marfell in a transformed warehouse space on Flinders Street, with a guest list of creatives, musicians, influencers, and media sampling the Stoneleigh Wild Valley wine range.

Getting a glass poured by the master wine maker Jamie Marfell

Getting a glass poured by the master wine maker Jamie Marfell

The Stoneleigh Project  sees an empty warehouse in Flinders Street, Melbourne transformed into a series of interactive spaces to showcase the winemaking process whilst sampling matching wines.


(For those who follow me on Instagram you would have seen my story from the night.)


 These spaces comprising of flowing virtual rivers, ancient river stones, rays of sunlight and floating bubbles depicting wild yeast. 

I learnt so much from this immersive wine tasting experience.


From the stories and winemaking philosophy of Stoneleigh Wines.


Once guests have finished the free wine tasting experience, they will be able to enjoy a glass of wine at the pop-up bar and cellar door, open to 10pm every night.


Some will be lucky enough to dine in the invitation-only secret dining room ( I was hehe ) where guests will be treated to a 3-course dinner with paired wines.


This campaign also involves a collaboration with internationally-acclaimed artist Susi Sie who specialises in macro videography art.  



The Stoneleigh Project is open from 13 October to 5 November, at 524 Flinders Street, Melbourne.  On their journey through the exhibition, visitors will sample the Stoneleigh Wild Valley range, which includes Sauvignon Blanc and Pinot Noir, and can be purchase a range of Stoneleigh wines from the Stoneleigh Wine Bar and Cellar Door.

Cheers 🍻 

Cheers 🍻 

josh-deane gower