The Stoneleigh Project

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On Thursday the 12th of October the Stoneleigh Project launched in Melbourne,  hosted by Stoneleigh winemaker Jamie Marfell in a transformed warehouse space on Flinders Street, with a guest list of creatives, musicians, influencers, and media sampling the Stoneleigh Wild Valley wine range.

 Getting a glass poured by the master wine maker Jamie Marfell

Getting a glass poured by the master wine maker Jamie Marfell

The Stoneleigh Project  sees an empty warehouse in Flinders Street, Melbourne transformed into a series of interactive spaces to showcase the winemaking process whilst sampling matching wines.

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(For those who follow me on Instagram you would have seen my story from the night.)

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 These spaces comprising of flowing virtual rivers, ancient river stones, rays of sunlight and floating bubbles depicting wild yeast. 

I learnt so much from this immersive wine tasting experience.

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From the stories and winemaking philosophy of Stoneleigh Wines.

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Once guests have finished the free wine tasting experience, they will be able to enjoy a glass of wine at the pop-up bar and cellar door, open to 10pm every night.

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Some will be lucky enough to dine in the invitation-only secret dining room ( I was hehe ) where guests will be treated to a 3-course dinner with paired wines.

 

This campaign also involves a collaboration with internationally-acclaimed artist Susi Sie who specialises in macro videography art.  

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The Stoneleigh Project is open from 13 October to 5 November, at 524 Flinders Street, Melbourne.  On their journey through the exhibition, visitors will sample the Stoneleigh Wild Valley range, which includes Sauvignon Blanc and Pinot Noir, and can be purchase a range of Stoneleigh wines from the Stoneleigh Wine Bar and Cellar Door.

 Cheers 🍻 

Cheers 🍻 

josh-deane gower